How to Make a Mint Julep

So, you want to know How to Make a Mint Julep, we can help.

Mint Julep Ingredients

  • Fresh Mint leaves
  • Sugar or Simple Syrup (if you have it, or would like to make it)
  • Bourbon (Budget – Wild Turkey 101 or Maker’s Mark, Moderate – Four Roses Single Barrel or Blanton’s, Higher End – Just drink it Neat)
  • 12-16oz pewter (optional, but looks super cool) or glass cup.
  • Straws
  • Crushed/Cracked Ice
  • Can-do attitude

Mint Julep Directions

  1. Pre-chill your glass or pewter cups.
  2. Throw in 5-7 mint leaves
  3. Add 1tsp of sugar (that’s the smaller one, tbsp is the bigger one)
  4. Lightly Muddle for 5-10 seconds
  5. Add ice to fill 80% of the glass
  6. Add 3-4 ounces of Bourbon/Whiskey 
  7. Stir for 20 seconds
  8. Add the rest of the ice to fill the glass to the brim and stir for 10 more seconds.
  9. Add a few sprigs of Mint to the top as a garnish and to provide the aroma of the mint.
  10. Insert Straw, Drink up, Pretend you’re rich, and try not to spill anything on that Easter Egg outfit, you beautiful person, you.

What is a State Liquor Store?

State Liquor Store - ABC State
State Liquor Store / ABC State Liquor Store
State Liquor Store (ABC State Liquor Store)

A state liquor store is a store in an Alcoholic Beverage Control State (ABC State), which means the state determines where and when alcohol can be sold. If you don’t know how to feel about this, you should know that the unanimous consensus from the whiskey community is that this structure is awful.

State liquor stores suck and they’re Anti-American.

I know this is a bold statement, but hear us out. When the state controls the relationships and sales of liquor, the Capitalism component that is responsible for economic evolution stops. The state has a monopoly on all of the liquor sales which means there’s no competition or opportunity for anyone else to find success in the space.

The US has a Mixed Economy which means (in theory) that it’s a balance of Capitalistic elements and Socialistic elements. People and businesses can work harder to change their current situation while the government enforces certain regulations for the benefit of those who can’t look after themselves and the greater good.

Competition is a key ingredient to a successful economy. The concept that a business can innovate to gain a bigger piece of the market is crucial for growth.

What if every player on your favorite College Football team got equal playing time regardless of skill-level? Meanwhile, you still compete with Alabama and Clemson who choose to play the best players since they give the team the highest chance of winning… You would no longer believe that winning was the goal of your team. Sure you could win a few games here and there, but you’ll never be the best. Great players wouldn’t bother coming to your school anymore and the fans would hate it.

Currently, when you walk into a state liquor store, the selections are usually very limited. ABC States have an incredibly challenging time getting Private Barrels from the well-known distilleries and are largely disconnected from the desire to do so. The barrier to entry in these markets is harder than it should be, so Craft Distilleries are dissuaded from pursuing these markets.

A State Liquor Store has very little incentive to do anything out of the ordinary to succeed, it’s a massive blob that maintains its trajectory with limited vision or risk. Whereas your typical liquor store is run like a startup business – innovate or die. They stay on top of market trends and what new whiskeys their customers are asking for. They know that if they have a good understanding of the supply (available whiskey) and demand (what people are looking for), they can make decisions that change the outlook of their business. A state liquor store competes with itself and has no fear of being put out of business, so there’s no need to change.

ABC State Everything?

Most of us are somewhat used to State Liquor Stores where you get a handful of the most popular bottom/mid-shelf brands, but rarely anything new and exciting… But what if this expanded to other industries?

  • What if we had State Restaurants?
    • No Mom & Pop establishments, only chains.
  • What if we had State Home Builders?
    • No Custom Homes, only a certain set of builders and designs.
  • What if we had State Clothiers?
    • No fashion designs that the state doesn’t carry, only those it has agreements with.

If you live in an ABC State, get your local whiskey group together and contact your state representatives.

ABC States are a joke and it’s time they change.

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