Neat: The Story of Bourbon

If Neat: The Story of Bourbon is any indication of the health of the bourbon whiskey business, it’s crushing.

Though some may feel like the whiskey market is slowing down, the numbers disagree. In 2016, 556,344,000 Liters of whiskey were sold in the US, that’s a lot of booze. That number grew in 2017 by almost 20 Million Liters to total 576,243,000 Liters of whiskey sold in the US.

576 Million Liters of whiskey sounds like a big number and it is – that’s basically 9.78 Billion 2 oz pours of whiskey sold last year in the US alone. Neat Bourbon Documentary 1

As the whiskey market sales hit all-time highs, the love for bourbon arguably has too.

Neat: The Story of Bourbon is exactly what is sounds like – A bourbon documentary. This film finally debuted after years in the making and it’s making waves.

Neat Film Success:

  • Neat: The Story of Bourbon started as the #2 top pre-ordered film on iTunes (Second only to Thor)
  • Neat: The Story of Bourbon was the #1 Documentary film on iTunes for two weeks straight upon release
  • Neat: The Story of Bourbon was in the Top 10 of All Documentaries for two months- which is a big deal for any documentary film, especially an indie film.  
  • Neat: The Story of Bourbon was named as a “Standout Hit” on the iTunes store as well as on the Top Rentals list and the “New and Noteworthy” page.  

People are going crazy over this film and for good reason, it’s amazing! The Neat crew did an incredible job capturing the heart behind the numbers we’re seeing in whiskey sales here in the US.

We love seeing our passion shared. If you haven’t seen Neat: The Story of Bourbon then be sure to check out this Trailer, you’ll know what to do after that.

Neat Bourbon Documentary

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Starring: Freddie Johnson, Marianne Barnes, Jimmy Russell
Runtime: 1 hour, 15 minutes
Initial release: February 20, 2018
Director: David M. Altrogge
Producer: A.J. Hochhalter

Sip on, fellow Bourbon Sippers!

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